Reflection
Throughout the subject, I have learned 6 topics in the classes. My favorite topic is Chapter 6 which is developing marketing strategies. It clearly explains what marketing is, marketing plan and the consumer buying process. Marketing is a set of activities that involves creating, communicating and distributing a product to customers. Marketing is not selling, but selling is marketing. To market a product successfully, the 5 Ps of marketing is needed. The 5Ps are price, place, promotion, packaging and product. There are 5 steps in customer's process of purchasing a product. Step 1, recognizing a problem or a need. Step 2, seeking information. Step 3, evaluating options. Step 4, making a purchase. And, step 5, reevaluating decision. I love this chapter most because it shows how the whole marketing process works. Besides, it is a short chapter. As I am a consumer, I can understand this chapter easily.
Thus, Chapter 4, managing a business is my least favorite topic. It is all about the management process, who is running business, goal setting of the business, organization of people, types of organizational structure, developing effective organizational structure and also the committee. It is a important chapter to businessman. If a business does not run well, it will goes bankrupt. To reduce the chances of business failure, need to overcome problems by using the management process that has 4 components that are plan, organize, lead and control. A business has to clearly know who is running their businesses. Other than that, goal is important to a business. goals are directions. It helps in decisions, to motivate workers and helps managers control their performance. The reason I do not like this chapter is it is too long. This chapter is also having to many information to memorize for a non-businessman.
The chapter I find as most useful to my everyday life and future studies is chapter 5, managing employees. It is like psychology. In this chapter has taught about the employee personalities, attitudes and motivation. It can be useful for me in choosing group members of assignments. The situation of employees is like situation of group members.
This subject is quite interesting and taught me about the introduction of business. The lecture notes and tutorial questions lecturer provided are also helpful. The assignments are also challenging but fun.
During the classes, we had a lot of activities such as playing roles of employees and employers.
Here is one of the activities in class which is relating to chapter of managing employees. We were asked to make a level of employees of a company.
Assignment
A business proposal for our company, Lace&Tie
Charity drive
This is the best experience I had in my sem 2.
Poster of our group to attract customers.
Our booth which selling durian puffs, handmade cards and macaroons.
All of our money go to WWF organization.
by
CHEW WOAN CHYIN
0310797
Foundation in Natural and Environment
Jan 2013
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